‘So Chic Wines' Comes in Box and Tubes in Vintage Design
Published: Dec 31, 2008
Updated: Jun 9 2011
• References: luxury-design
So Chic Wines has a surprise for you. Aside from the brutally honest label, the three wines of Laurent Pamato and Florian Battestini are put together in a gift box accessorized with Swarovski crystals. ChÃ¢teauneuf of the Pope, Gigondas and Vinsobres are the wines that are chosen to be bottled this chic way. Included with the three bottles are three tubes from the same vintages.
Implications - One of the best ways a luxury brand or company can maintain its status as top notch is by creating extravagant, limited-edition products that ratchet up the opulence in a good. Luxury brands that create products that increase their lavish image ensure that they continue to expand their level of quality.