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How do you choose which brand of bathroom tissue to buy at the store? Most of it looks much the same, yet Smartas Toilet Paper packaging would certainly catch anybody's eye. Instead of offering consumers the usual white roll, this company adds color to your typically sterile sanitary items.

The product comes in yellowy-green, teal and a coral-orange. The wrappers make the vivid shades visible and label the sets of three with long gray stickers. This particular neutral tone has a refined quality to it and the text applied is crisp and rounded for a clean and friendly look. The logo that Anagrama included on Smartas Toilet Paper packaging also cheekily references the sneaky name of the product. The notion of a "smart ass" is represented with a roll of TP to form a graduation cap.