Skittles Stix Have Layers of Fruity Flavor and More
Michael Hemsworth — February 18, 2022 — Marketing
References: mars & talkingretail
The Skittles Stix frozen treat is being launched in the UK as an ice lolly for consumers who have a penchant for the namesake candy to help them expand on their interest as the weather starts to heat up. The frozen treat is crafted with a rainbow-inspired format that has layers of fruity flavored ice cream along with a sugar pearl in the center as a small surprise. The treats will be arriving at retailers starting in March 2022 in singles as well as multipacks for £1.40 and £2.50, respectively.
General Manager at Mars Chocolate Drinks & Treats Michelle Frost commented on the new Skittles Stix frozen treat saying, "Fuelled by the popularity of Skittles Cooler, we anticipate that adding these exciting products to the freezer will give ice-cream fans even more choice from their favourite fruity confectionery brands.”
General Manager at Mars Chocolate Drinks & Treats Michelle Frost commented on the new Skittles Stix frozen treat saying, "Fuelled by the popularity of Skittles Cooler, we anticipate that adding these exciting products to the freezer will give ice-cream fans even more choice from their favourite fruity confectionery brands.”
Trend Themes
1. Fruit-flavored Frozen Treats - Opportunity for companies to innovate in the frozen treats industry by introducing more surprise elements and creative flavors inspired by popular confectionery brands.
2. Multipacks of Frozen Treats - Opportunity for companies to offer multipacks of frozen treats to cater to consumers who prefer to purchase in bulk and enjoy a greater variety of flavors.
3. Confectionery-inspired Frozen Treats - Opportunity for companies to develop more frozen treats inspired by popular confectionery brands to attract consumers looking for new and interesting flavor options.
Industry Implications
1. Frozen Treats - The frozen treats industry can benefit from innovation in flavors and packaging to meet changing consumer preferences.
2. Confectionery - The confectionery industry can expand into frozen treats by partnering with ice cream manufacturers to leverage their brand recognition and existing customer base.
3. Retail - Retailers can capitalize on the trend towards fruit-flavored frozen treats by stocking a variety of brands and flavors to cater to diverse consumer preferences.
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