This Dating Site for Single Socks Promotes Samsung's AddWash

By: Laura McQuarrie - Apr 14, 2016
References: & adeevee
Pair of socks always seem to go into the laundry together, but somehow, only single socks end up coming out of the wash. Samsung is hoping to prevent sock separation with its new AddWash feature, which allows small items of clothing to be added to a washing machine, even if a cycle has begun.

In order to bring awareness to its revolutionary washing machine, Samsung created ',' a dating website for lone socks. On this website, users are able to sign up, post a photo of a sock and hope that someone will select it as a match as one might on Tinder.

Household appliances and products can be a challenge to advertise, but this playful website is a fun way to promote the washing machine, while also reducing the number of mismatched socks in the world.