London's Simple Skincare Pop-Up Accepts Kindness as Payment

By: Laura McQuarrie - May 30, 2015
References: simple & eventmagazine
As a brand that takes pride in making skincare products that are suitable for all skin types, setting up the inclusive #KindIsSimple pop-up shop seems like it was a natural choice for Unilever UK's Simple skincare.

The shop is set up for two days in London's Covent Garden and rather than taking monetary currency from people, the shop has visitors trade a "Live Kind" act on Twitter for a new item from the Simple range.

As well as being able to connect to social media and try out new products, the temporary retail space also provides a change to view inspiring thoughts on the Kindness Tree, contribute to an artful collage or talk with an expert in skincare, makeup or nutrition. This ties in with the Simple skincare brand's New Kind Community as a hub for all things beauty and lifestyle.