Silk DHA Omega-3 Has 50% More Calcium Than Dairy Milk
Michael Hemsworth — January 13, 2020 — Marketing
The Silk DHA Omega-3 plant-based beverage is being launched in the US market to provide consumers a new drink option that will meet their needs for dairy alternatives. The beverage is a blend of oat and almond milk along with pea protein, and has six grams of protein per serving along with 50% more calcium than dairy milk. 32mg of DHA Omega-3 per serving will help to support brain health amongst consumers of all age ranges.
Senior Brand Manager for Silk David Robinson spoke on the new Silk DHA Omega-3 plant-based beverage saying, "Silk DHA Omega-3 is the latest example of our ongoing dedication to offer a delicious and diverse array of plant-based products that each deliver their own unique benefits. DHA Omega-3 helps support brain health for people of all ages and represents a simple way that consumers can make a healthy choice that meets their individual needs.”
Senior Brand Manager for Silk David Robinson spoke on the new Silk DHA Omega-3 plant-based beverage saying, "Silk DHA Omega-3 is the latest example of our ongoing dedication to offer a delicious and diverse array of plant-based products that each deliver their own unique benefits. DHA Omega-3 helps support brain health for people of all ages and represents a simple way that consumers can make a healthy choice that meets their individual needs.”
Trend Themes
1. Plant-based Beverage Market Growth - The launch of Silk DHA Omega-3 presents an opportunity for businesses in the plant-based industry to capitalize on the growing demand for dairy alternatives that are fortified with health benefits.
2. Blended Plant Milks Innovation - The blend of oat, almond milk, and pea protein in Silk DHA Omega-3 shows potential for businesses in the plant-based industry to innovate and experiment with blending different plant-based milks to create unique beverages that cater to specific dietary needs.
3. Brain-boosting Food and Drink Trend - Silk DHA Omega-3's emphasis on brain health support presents an opportunity for businesses in the food and beverage industry to create more products that promote cognitive wellness and target consumers looking to improve mental sharpness.
Industry Implications
1. Plant-based Milk Alternatives - Silk DHA Omega-3 is a new entrant in the plant-based milk industry and presents an opportunity for businesses to compete in the growing market by offering unique blends of plant-based milks fortified with nutrition and health benefits.
2. Alternative Protein Sources - Businesses in the alternative protein industry can explore using pea protein, oats, and almonds as protein sources, following the success of Silk DHA Omega-3's blend of plant-based ingredients.
3. Brain Health Supplements and Functional Foods - Silk DHA Omega-3's focus on brain health presents an opportunity for businesses in the supplement and food industries to cater to consumers looking for products that support cognitive wellness, such as brain-boosting supplements and functional foods enriched with omega-3s.
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