Schick Intuition f.a.b.'s Series Shows Phoebe Robinson's "Shower Thoughts"
Laura McQuarrie — June 12, 2019 — Marketing
References: schick & prnewswire
Inspired by the idea that many people do their best thinking in the shower, Schick Intuition f.a.b. is now sharing a new series starring comedian Phoebe Robinson that shares "shower thoughts." The series highlights the innovative razor, which boasts a bidirectional technology that allows the razor to be used both ways.
Throughout the series, Robinson contemplates "life’s biggest mysteries" like ghosting, bath bombs, texting a crush and juice cleanses. The content series plays on meme culture and popular topics like dieting, dating and exercising, underlining the idea that shaving is simpler than ever before, leaving one's mind even more free to wonder.
As well as being able to share their own #ShaveThoughts, consumers can watch short videos and play with fun custom stickers on Instagram.
Throughout the series, Robinson contemplates "life’s biggest mysteries" like ghosting, bath bombs, texting a crush and juice cleanses. The content series plays on meme culture and popular topics like dieting, dating and exercising, underlining the idea that shaving is simpler than ever before, leaving one's mind even more free to wonder.
As well as being able to share their own #ShaveThoughts, consumers can watch short videos and play with fun custom stickers on Instagram.
Trend Themes
1. Comedic Razor Campaigns - Humorous campaigns for personal care products, such as razors, can be an effective way to engage younger consumers and build brand awareness.
2. Bidirectional Razor Technology - Innovations in razor technology, such as bidirectional blades, offer convenience and improve the user experience, potentially disrupting traditional razor markets.
3. Shower Thoughts Marketing - Using the concept of 'shower thoughts' in marketing campaigns can create relatable content that resonates with consumers and encourages engagement with brands.
Industry Implications
1. Personal Care - Personal care industries can benefit from incorporating humor and relatable content in their marketing campaigns to appeal to younger or more diverse audiences.
2. Consumer Electronics - Developing innovative technologies for everyday devices, such as bidirectional razor blades, can increase user convenience and disrupt traditional markets.
3. Marketing - Marketing professionals can leverage the 'shower thoughts' concept to create engaging content for social media and digital campaigns that connects with audiences.
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