Apple's Compelling Mother's Day Campaign is Shot on iPhones

By: Jana Pijak - Jul 22, 2016
References: mommy-squared & youtube
This compelling Mother's Day ad by Apple is shot on iPhones and features candid images and videos of moms across America. Targeting a Millennial audience of digital natives, this commercial enlists the help of real iPhone users as well as web influencers.

The final product is a candid and authentic compilation that captures moms of different ages, ethnicities and sexual orientations -- LGBT mommy bloggers Melanie and Vanessa of Mommy Squared are featured in the tv spot while hanging with son Jax and daughter Ero Kix.

By enlisting the help of its consumers -- real moms who preserve memories digitally -- Apple successfully appeals to its target demographic with a sentimental campaign that is shot on iPhones, arguably it best-selling products.