Reebok's Runners Have Shoes Delivered to Your Door

By: Laura McQuarrie - Published: Aug 30, 2014 • References: fitness.reebok & adweek
If you're living in New York and have been dying to get your hands on a pair of the Reebok ZJet sneakers, with the #ReebokHDS campaign, it's extremely easy to have the shoes delivered to your door.

New Yorkers who tweet their shoe size and address with the #ReebokHDS tag are eligible to make use of Reebok's Human Dispatch Service. This service shows off the true speed of the shoes by having each pair of shoes delivered by a delivery person on foot. As well as simply reinforcing personal service, the Human Dispatch Service also serves as a testimony for the shoes, showing off how the unique features of the ZJet running shoe, such as how it "propels the runner forward with the power of air." Stats for Personal Sneaker Deliveries Trending: Older & Warm
Research: 963 clicks in 90 w
Interest: > 3 minutes
Concept: "shoes Delivered To Your Door"
Related: 55 examples / 42 photos
Segment: Neutral, 12-35
Comparison Set: 20 similar articles, including: regal retro sneakers, skate culture editorials, and 80s-inspired graphic sneakers.