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18,927 clicks in 216 w

Shockvertising Smokefree Campaign

NHS: Get Unhooked

Shockvertising Smokefree Campaign Shockvertising Smokefree Campaign 2 1 Shockvertising Smokefree Campaign 3 2 Shockvertising Smokefree Campaign 4 3 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 4 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 2 5 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 3 6 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 4 7 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 5 8 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 6 9 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 7 10 15 Aggressive Photoshoots That Reflect Our Culture's Violent Obsession 8 11
2,222 Trends
18.7 MM Views

Rockstar

What a powerful campaign!

With a slogan of “Get Unhooked”, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.

The ads say “The average smoker needs over five thousand cigarrettes a year. Get unhooked” and provide contact information for professional help to quit smoking.

I think it’s a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.

Watch a video advert for NHS go smoke free:

18,927 clicks • Published: Apr 7, 08 • References: gosmokefree.nhs.uk and arabaquarius.blogspot
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Urban Delice on Apr 9, 08  56 Trends   15 Comments
This anti-smoking campaign is on air since 2007; the campaign was on most magazines and newspapers in UK last fall. So it's not as trendsetting or as new as you may think.
Urban Delice on Apr 9, 08  56 Trends   15 Comments
Ayman on Apr 9, 08  2,222 Trends   2,643 Comments
urban, it just made it to adsoftheworld this past week. you can follow the via link to the ad page and see its april 2008. it might be fall 2007 when it hit UK, but its 2008 that it reached the world audience. TH is a global site. And telling by its ranking, obviously many readers didnt know about it and read it. the trend didnt claim to be trendsetting, it described it as "powerful"
Ayman on Apr 9, 08  2,222 Trends   2,643 Comments
Jeremy Gutsche on Apr 9, 08  1,738 Trends   2,888 Comments
Urban, I think on the 'BarCodes' post that you found today was pretty mainstream and worth bumping (especially given the international awards). But I don't recall this post hitting the media outside the UK. Some of the best posts have been hot in a given geography for a while, so (for all trend hunters) if you seee a unique campaign in your own country, it might still be worth posting if you can't see the innovation proliferating throughout the net.
Jeremy Gutsche on Apr 9, 08  1,738 Trends   2,888 Comments
Favorited by Jeremy Gutsche on Apr 16, 08