Rockstar

NHS: Get Unhooked

By: Ayman - Published: Apr 7, 2008 • References: gosmokefree.nhs.uk & arabaquarius.blogspot
What a powerful campaign!

With a slogan of “Get Unhooked”, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.

The ads say “The average smoker needs over five thousand cigarrettes a year. Get unhooked” and provide contact information for professional help to quit smoking.

I think it's a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.

Watch a video advert for NHS go smoke free:



Stats for Shockvertising Smokefree Campaign Trending: Older & Warm
Research: 26,263 clicks in 421 w
Interest: 4 minutes
Concept: Shockvertising Smokefree Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: social olympic snapshots, 3d printing cafes, and connected irrigation valves.