What a powerful campaign!
With a slogan of â€œGet Unhookedâ€, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.
The ads say â€œThe average smoker needs over five thousand cigarrettes a year. Get unhookedâ€ and provide contact information for professional help to quit smoking.
I think it's a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.
Watch a video advert for NHS go smoke free:
Stats for Shockvertising Smokefree Campaign
Trending: Older & Warm
Research: 26,263 clicks in 421 w
Interest: 4 minutes
Concept: Shockvertising Smokefree Campaign
Related: 51 examples / 39 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: social olympic snapshots, 3d printing cafes, and connected irrigation valves.
Shockvertising Smokefree Campaign
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