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Shockvertising Smokefree Campaign Edit
NHS: Get Unhooked

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Shockvertising Smokefree Campaign
NHS: Get Unhooked
Shockvertising Smokefree Campaign - NHS: Get Unhooked (GALLERY) 2
Shockvertising Smokefree Campaign - NHS: Get Unhooked (GALLERY) 3
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Shockvertising Smokefree Campaign - NHS: Get Unhooked (GALLERY)
NHS: Get Unhooked
 Published: Apr 7, 08
Comments: 3 Views: 6,908

What a powerful campaign!

With a slogan of “Get Unhooked”, these print ads from NHS smokefree show young guys and girls literally hooked. And by hooked I mean a painful hook up their lips.

The ads say “The average smoker needs over five thousand cigarrettes a year. Get unhooked” and provide contact information for professional help to quit smoking.

I think it’s a captivating campaign that not only grabs the attention with its powerful imagery, but also provides a solution to the problem.

Watch a video advert for NHS go smoke free:

16927_1_120.jpeg align=right hspace=5 vspace=2 border=0 Powerful PSAs - Smoking is Murder

These PSA ads for CONAC (Children Corporation Against Cancer) deliver a powerful message through very disturbing imagery. The message is “Smoking isn’t just suicide. It’s murder.” And the delivery is pretty dramatic, using images of terrified sobbing little kids with smoke surrounding their head; g… [More]

References:  gosmokefree.nhs.uk, arabaquarius.blogspot

Filed In:  lifestyle,  marketing,  print








Reactions
FOUR WAYS TO REACT: vote, favorite, add more examples of Shockvertising Smokefree Campaign or comment about NHS: Get Unhooked.

Urban Delice on Apr 9, 08  57 Trends   15 Comments
This anti-smoking campaign is on air since 2007; the campaign was on most magazines and newspapers in UK last fall. So it's not as trendsetting or as new as you may think.
Urban Delice on Apr 9, 08  57 Trends   15 Comments +1
Ayman Helweh on Apr 9, 08  2,236 Trends   2,641 Comments
urban, it just made it to adsoftheworld this past week. you can follow the via link to the ad page and see its april 2008. it might be fall 2007 when it hit UK, but its 2008 that it reached the world audience. TH is a global site. And telling by its ranking, obviously many readers didnt know about it and read it. the trend didnt claim to be trendsetting, it described it as "powerful"
Ayman Helweh on Apr 9, 08  2,236 Trends   2,641 Comments +1
Jeremy Gutsche on Apr 9, 08  1,657 Trends   2,615 Comments
Urban, I think on the 'BarCodes' post that you found today was pretty mainstream and worth bumping (especially given the international awards). But I don't recall this post hitting the media outside the UK. Some of the best posts have been hot in a given geography for a while, so (for all trend hunters) if you seee a unique campaign in your own country, it might still be worth posting if you can't see the innovation proliferating throughout the net.
Jeremy Gutsche on Apr 9, 08  1,657 Trends   2,615 Comments +1
Favorited by Jeremy Gutsche on Apr 16, 08

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Shockvertising Smokefree Campaign