PETA has decided to alienate their target market, humans. Their latest ad features slaughtered humans in order to draw out their feelings about humans slaughtering animals.
Implications - It may be a bit of a stretch for PETA to equate the slaughtering of animals for consumption to the butchering of human beings, but it definitely gets their message across. Many people my find this ad disturbing as the sight of a bloodied and mangled human body sends a cold tingle down their spines. For some, it may be the image that makes them realize the pain they cause animals; for others, it may just appear like an uncalled for and offensive comparison. Can PETA get any more controversial?
Stats for Shockvertising
Trending: Older & Buzzing
Research: 67,364 clicks in 493 w
Interest: 4 minutes
Related: 55 examples / 42 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: cold brew machines, cartoon cat airport cafes, and camera-equipped toothbrushes.
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