Pedestrian Safety Ad in Brazil

By: Jeremy Gutsche - Published: Mar 23, 2006   Updated: Apr 28 2011 • References: adverbox
Wickipedia defines Shock Advertising as "a form of advertising where social or moral boundaries are pushed in order to create buzz and controversy. It depends on the mantra "there's no such thing as bad publicity." In the above example from the Brazil government, you can see that the definition of shock advertising is embraced.

Implications - Advertisements that drive shock value have become more popular amongst the years, especially when advertising for causes and charities. The reason behind this is because audiences need to understand the hard impact of diseases, accidents, etc. Additionally to using a shock factor, the advertisements have to use their media wisely to deliver as much impact as possible. Stats for Shock Advertising Trending: Older & Buzzing
Research: 69,193 clicks in 530 w
Interest: 4 minutes
Concept: Shock Advertising
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: extra-strong carbonated drinks, modern department store renewals, and mobile platform tv boxes.