Superstar

Shiseido's Bus Offers Women a Look into Their Skincare Future

By: Laura McQuarrie - Published: Jun 11, 2014 • References: facebook and japantrends
Japanese cosmetics company Shiseido now has a big red bus driving around Tokyo, offering women a chance to see what their skin might look like in the future. The 20-minute sessions begin with a woman having her skin photographed by a red 'Magic Ring,' which makes note of five different elements. After this analysis, the results are given for women to take home, so that they can study, understand and better address the unique skincare issues that they are likely to face in the coming years.

The pop-up bus skincare consultations are part of a campaign for Shiseido's SK-II Facial Treatment Essence, enriched with Pitera, vitamins and amino acids known to play a part in cell renewal and in turn result in healthy and radiant skin.