The Shacksbury Lo-Ball Cider Contains Just Two Grams of Sugar
Michael Hemsworth — July 7, 2020 — Marketing
References: shacksbury & uncrate
The Shacksbury Lo-Ball cider is a new libation from the brand that will provide drinkers with a premium option for summer that will help to quench their thirst and satisfy their preference for alternative refreshments.
The cider is a whiskey highball-inspired drink that comes in eight ounce cans and features a 4.8% ABV, which positions them well as a drink that's perfect for sipping when relaxing in the summer heat. The citrusy cider is partially inspired Japanese-style whiskey sodas and highballs to make it a great alternative to beers or even sparkling canned cocktails. Containing just 70 calories per can, the cider has a low two grams of sugar to boot.
The Shacksbury Lo-Ball cider comes in packs of 16 cans and is available for order now with shipments expected to start taking place in mid-July.
The cider is a whiskey highball-inspired drink that comes in eight ounce cans and features a 4.8% ABV, which positions them well as a drink that's perfect for sipping when relaxing in the summer heat. The citrusy cider is partially inspired Japanese-style whiskey sodas and highballs to make it a great alternative to beers or even sparkling canned cocktails. Containing just 70 calories per can, the cider has a low two grams of sugar to boot.
The Shacksbury Lo-Ball cider comes in packs of 16 cans and is available for order now with shipments expected to start taking place in mid-July.
Trend Themes
1. Low-sugar Cider - Opportunity to create new low-sugar cider recipes to meet the growing demand for healthier alcoholic beverages.
2. Canned Wine Spritzers - Opportunity to expand into the canned wine industry with refreshing spritzers targeted at health-conscious and sophisticated drinkers.
3. Whiskey-inspired Cocktails - Opportunity to innovate in the cocktail industry by combining whiskey-inspired flavors with other popular drinks to create unique libations.
Industry Implications
1. Cider Industry - The cider industry can continue to grow by producing healthier and low-calorie options for health-conscious consumers.
2. Wine Industry - The wine industry can expand into the canned beverages market by developing wine spritzers that appeal to younger, health-conscious drinkers.
3. Cocktail Industry - The cocktail industry can tap into the popularity of whiskey by incorporating its flavors into new and innovative drink recipes.
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