Soundlly Lets Smartphones Augment Televi

By: Rahul Kalvapalle - Oct 18, 2016
References: & newscientist
A group of tech and multimedia entrepreneurs based in South Korea have managed to devise an innovative and high-tech second screen platform that could potentially go on to revolutionize the way people engage with the content streaming on their televisions, while giving broadcasters and advertisers new and more creative ways to reach out to viewers.

This second screen platform, dubbed Soundlly, will make use of technology that will result in the transmission of an inaudible tone from TV broadcasts to Soundlly-enabled smartphones. This will then allow the smartphone display to serve as a second screen that can be used to display relevant content, offers, advertisements and promotional information.

Considering that so many people nowadays lazily look at their smartphones while watching TV, there's clearly great potential for second screen content in conjunction with TV broadcasts.