The Seatub

By: Ayman - Published: Sep 10, 2008   Updated: Jun 20 2011 • References: thebaek
The Seatub by designer Baek-Ki Kim explores a similarity in two different ordinary objects, the bath tub and the seat.

Kim wanted to connect the feeling of relaxation we have while taking a bath in the tub as well as when resting on a chair.

The Seatub tries to shift the bathtub to a seat tub that features a high gloss, lacquered fiber glass shell with chrome-coated claw feet.

Implications - The collaboration of two popular concepts or ideas can often generate more successful results than a brand new and unexposed product. The likelihood that consumers will be drawn to a product combining two classic preferences as opposed to one never-before-seen concept is much greater. While the demand for cutting-edge advanced products is strong today, there remains a longing for familiarity. Stats for Bathtub-Inspired Chairs Trending: Older & Chilly
Research: 8,216 clicks in 401 w
Interest: 4 minutes
Concept: Bathtub-Inspired Chairs
Related: 39 examples / 30 photos
Segment: Females, 12-55
Comparison Set: 14 similar articles, including: pos touchscreen computers, 50 outlandish chairs, and oversized octopus kites.