Old Navy's School Commercial Shares a Message from Boys & Girls Clubs

By: Laura McQuarrie - Aug 22, 2015
References: oldnavy & marketingland
In preparation for the back-to-school shopping season, Old Navy asked Boys & Girls Clubs across North America to share what it means to them to be "Unlimited" for one of the brand's school commercials this year. The entire video is turned into a musical message that's uplifting and empowering, reminding kids to be strong and brave, especially during the tough days that will inevitably happen.

Stars of the one-take video include members from the AwesomenessTV YouTube channel that was launched as part of YouTube's Original Programming series.

The #Unlimited shirts that are seen in the video will be sold through Old Navy and with each purchase, Old Navy will donate a portion of the sales to support the Boys & Girls Club of America and the Boys and Girls Clubs of Canada.