Travel agencies typically rely on vivid descriptions and enticing images to capture the essence of popular destinations, but Thalys decided to take a different approach to inspiring world travel with 'Scents of the City.'
Thalys set up a pop-up travel agency in a gallery-style space that featured vials suspended from the ceiling. Rather than relying on their eyes, visitors were invited to smell scent-infused beads inspired different places, such as cut grass from Cologne or even latex from Amsterdam's famous Sex Museum. Guests were then invited to instantly book their next trip on the spot via a tablet.
Thalys is no stranger to multi-sensory marketing. Previously, it launched 'Sounds of the City' to entice those with wanderlust to explore the rich audio environments of different locations around the globe.
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