The 27 87 Perfume Branding is Targeted Towards Millennials

By: Michael Hemsworth - Oct 18, 2016
References: ngridpicanyol & thedieline
Millennials are a generation that are obsessed with their smartphones, so these scent bottle designs from the 27 87 perfumery look to take a nod from their design aesthetic.

Created by the Ingrid Picanyol Studio, the 27 87 packaging plays to the lifestyle of consumers who spend their time interacting with various smart gadgets from smartphones, to wearables. The scents from 27 87 are also oriented towards the Millennial lifestyle and are named things like 'Hashtag' and 'Wanderlust.'

The Millennial generation has been on the lips of various brands and marketers for some time now with a number of different theories coming about on how to market to them effectively. These 27 87 scent bottles show how brands are taking interesting approaches to help speak to the generation through design and aesthetic.