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Scania ‘U.P. Urban Progress' by Jason Battersby

By: Marissa Brassfield - Published: Apr 19, 2009   Updated: Aug 8 2011 • References: jbdesign and behance.net
Jason Battersby has an idea for the direction of Toronto mass transit: Up. His electric Scania 'U.P.' (Urban Progress) concept uses a suspended monorail system to propel commuters around downtown.

Jason Battersby's Scania 'U.P.' Urban Progress is meant to attract travelers who might not ordinarily use public transit. Battersby also suggests that the monorail be used for cargo, mail and other deliveries to reduce the number of delivery trucks clogging up Toronto streets.

Implications - With so many products on the market, many individuals are unsure what the future will bring. Companies that offer a glimpse into these times to come with specific product design will appeal to a large consumer base.