The public transit innovations demonstrate a concerted effort to use resources more efficiently and in a collective part for the benefit of the environment. One that I particularly like is the solar-powered bus stop with touchscreen so commuters can check schedules and routes.
Implications - This generation of young people maintains values that are informed by environmental stewardship. These consumers are conscious of the impact that their actions have on the planet and strive to minimize their ecological footprint. Companies should align their brand with campaigns that reduce and reuse resources.