In this ad to save the Asian elephants, Friends of the Asian Elephant speaks out on the vicious cycle that keeps causing them harm. The ads show elephants falling into something like a sand trap that they can't get out of, which is fueled by money.
The ads note that "Your money is the bait," and that continuing to feed elephants in the streets of Bangkok will only encourage the industry to grow. Although there are many tourists who want to ride elephants or get their photos taken with them, behind the scenes these elephants are very often horribly abused and malnourished. In an effort to take elephants out of busy cities and bring them back to where they're meant to be in nature, Friends of the Asian Elephant encourages people to visit its website.
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