Sapsucker Hard Offers a Low-Calorie Option for Consumers
Michael Hemsworth — April 9, 2021 — Marketing
References: sipsapsucker & bevnet
The Sapsucker Hard sparkling vodka cocktail is being launched by the brand to offer consumers with a functional refreshment that doesn't skimp on flavor. The drink is made with sparkling vodka tree water that has been infused with the flavor of lime for its The Lime Vodka One and is reported to contain 46 naturally occurring minerals, antioxidants and vitamins. The drink maintains an effervescent profile with a 4% ABV and 110-calories per can, and is positioned as a better-for-you alternative to existing ready-to-drink (RTD) canned cocktails on the market.
The Sapsucker Hard sparkling vodka cocktail was explained further by Founder Nancy Chapman who said, "While offerings in the space continue to expand, consumers have expressed a desire to explore beverages which have unique flavour profiles – not another typical vodka soda. Sapsucker listened, and we are excited to bring to market a delicious, sustainably-focused product that’s completely new to consumers.”
The Sapsucker Hard sparkling vodka cocktail was explained further by Founder Nancy Chapman who said, "While offerings in the space continue to expand, consumers have expressed a desire to explore beverages which have unique flavour profiles – not another typical vodka soda. Sapsucker listened, and we are excited to bring to market a delicious, sustainably-focused product that’s completely new to consumers.”
Trend Themes
1. Functional Cocktails - The trend towards functional cocktails, infused with vitamins and minerals, presents opportunities for the beverage industry to tap into the growing health and wellness market.
2. Sustainable Beverages - Sustainability will become increasingly important to consumers in the beverage industry and presents opportunities for brands to innovate and differentiate their products by focusing on eco-friendly packaging and sourcing of ingredients.
3. Low-calorie Canned Cocktails - The demand for low-calorie canned cocktails will continue to increase, creating opportunities for brands to create better-for-you alternatives to traditional RTD cocktails that deliver on taste and functionality.
Industry Implications
1. Beverage Industry - As demand for functional and sustainable beverages grows, the beverage industry has the opportunity to create new product lines that cater to changing consumer preferences.
2. Alcohol Industry - The alcohol industry can tap into the growing demand for healthy and low-calorie options by innovating with products that offer unique flavor profiles and functional ingredients.
3. Packaging Industry - The packaging industry has opportunities to create innovative and sustainable solutions that meet the growing demand for eco-friendly packaging in the beverage industry.
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