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Christina ButtyChristina Butty
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Gun Glorification Lookbooks Edit
Sandinista's Controversial Use of Weapons to Brand and Sell Clothing

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Gun Glorification Lookbooks
Sandinista's Controversial Use of Weapons to Brand and Sell Clothing
Gun Glorification Lookbooks - Sandinista's Controversial Use of Weapons to Brand and Sell Clothing (GALLERY) 2
Gun Glorification Lookbooks - Sandinista's Controversial Use of Weapons to Brand and Sell Clothing (GALLERY) 3
Gun Glorification Lookbooks - Sandinista's Controversial Use of Weapons to Brand and Sell Clothing (GALLERY) 4
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Gun Glorification Lookbooks - Sandinista's Controversial Use of Weapons to Brand and Sell Clothing (GALLERY)
Sandinista's Controversial Use of Weapons to Brand and Sell Clothing
 Published: Oct 15, 09
 Views: 982

For Sandinista’s Fall/ Winter ‘09 collection lookbook the brand went in a controversial direction by showing a young lad tinkering with a very big gun as well as carrying it in a backpack.

Using shock to brand and sell and sell a product is nothing new, but this may be viewed as distasteful by some people. Just like the other shocking ads that came before it. Anyway, the clothing itself has earned great reviews.

Thoughts?

References:  sndnst, hypebeast

Filed In:  branding,  fashion,  hip fashion,  marketing,  print,  sandinista






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Gun Glorification Lookbooks