Sandinista's Controversial Use of Weapons to Brand and Sell Clothing

By: Christina Butty - Published:   Updated: Aug 15 2011 • References: sndnst & hypebeast
For Sandinista's Fall/ Winter '09 collection lookbook the brand went in a controversial direction by showing a young lad tinkering with a very big gun as well as carrying it in a backpack.

Using shock to brand and sell and sell a product is nothing new, but this may be viewed as distasteful by some people. Just like the other shocking ads that came before it. Anyway, the clothing itself has earned great reviews.


Implications - Businesses that take the risk to include controversial components in their marketing or promotion methods will benefit by garnering the attention of a large number of consumers. Such tactics will create successful results by instilling a lasting memory in the minds of consumers. Stats for Gun Glorification Lookbooks Trending: Older & Chilly
Traction: 3,792 clicks in 283 w
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Concept: Gun Glorification Lookbooks
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Segment: Neutral, 18-55
Comparison Set: 43 similar articles, including: double-take lookbooks, street style lookbooks, and glam rock lookbooks.