The San Francisco Zoo Campaign Asks for Workplace Donations

By: Meghan Young - Published: Dec 26, 2011 • References: 215mccann & ibelieveinadv
The San Francisco Zoo campaign appeals to those with giving hearts to step in and help out those animals in need. As this ad playfully jokes about, until animals have been domesticated to the extent that they can work side by side with us at the office, they are dependent on the generosity of humans to lead healthy lives.

Conceived and executed by 'twofifteenmccann,' an ad agency based in the United States, the San Francisco Zoo campaign imagines what it would be like if animals were capable of working in a traditional office setting. These impossible images are paired with statements such as, "Once giraffes are able to make sale quotas, they'll no longer depend on your company's donations." Stats for Office Animal Ads Trending: Older & Chilly
Research: 782 clicks in 227 w
Interest: 1.7 minutes
Concept: San Francisco Zoo Campaign
Related: 48 examples / 37 photos
Segment: Neutral, 18-55
Comparison Set: 18 similar articles, including: groomed fast food ads, androgynous lingerie ads, and novel art ads.