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Saks Calls on Shepard Fairey to Lead the Charge

By: Marissa Brassfield - Published:   Updated: Jul 28 2011 • References: nytimes & theworldsbestever
Street artist Shepard Fairey has one more notch to add to his career's proverbial bedpost: Saks Fifth Avenue. The distinguished department store recently recruited Fairey to create its new propaganda-themed marketing campaign.

Shepard Fairey's Saks designs include shopping bags emblazoned with "Want It!" and a poster that features a young woman, fist upraised, and the words "Arm Yourself."

Fairey also recently completed work for the official Inauguration Day poster for President-elect Barack Obama.

Implications - With this kind of Presidential love being spread around, you can bet there is going to be a ton of propaganda in retail marketing following Shepard Fairey's amazing work.

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