Superstar

Hedi Slimane's Saint Laurent Flagship Boasts the Designer's Aesthetic

By: Jana Pijak - Published: Jul 10, 2014 • References: ysl and sofiliumm.wordpress
Resembling the modernist set of a black-and-white film, the Saint Laurent flagship store by Hedi Slimane boasts the fashion designer's sharp and simplistic vision.

Hedi Slimane is known for his signature aesthetic, made famous through his raw photographs and rebellious designs for french fashion house, Saint Laurent, formerly Yves Saint Laurent.

Located in the heart of London, the Saint Laurent flagship store speaks of his minimalist aesthetic and pairs together tones of black and white. The interior's finishes are bare and combine monochromatic marble and concrete materials with mirrored and metal details. These elements are lit by a set of linear fixtures that bathe the shop's space with clean, white light.

Slimane was influenced by the French Modernist Movement when creating this retail concept, a space described as an "ode to simplicity and high quality materials."