KITH Women Celebrates the Sailor Moon Franchise's Anniversary
Amy Duong — April 16, 2020 — Pop Culture
KITH Women prepares to launch its latest collaborative project -- this time, alongside the Sailor Moon franchise in celebrating its 25th anniversary of 'Pretty Guardian Sailor Moon.' The capsule spotlights the Sailor Scouts, all of which are wearing KITH streetwear items in a color-blocking manner.
The capsule features graphic tees and hoodies that have been teased on the brand's Instagram account. The photos showcase the familiar characters along with KITH branding details on simplistic streetwear silhouettes. The images showcase a pink hoodie and black hoodie showcasing the characters in varying designs. The social media platform also shares a purple base graphic tee and a yellow tee with the Sailor Scout motifs.
Image Credit: Kith, Instagram @kithwomen
The capsule features graphic tees and hoodies that have been teased on the brand's Instagram account. The photos showcase the familiar characters along with KITH branding details on simplistic streetwear silhouettes. The images showcase a pink hoodie and black hoodie showcasing the characters in varying designs. The social media platform also shares a purple base graphic tee and a yellow tee with the Sailor Scout motifs.
Image Credit: Kith, Instagram @kithwomen
Trend Themes
1. Anime-inspired Streetwear - The growing fandom of anime-inspired fashion presents opportunities for streetwear brands to collaborate with anime franchises and incorporate their unique style into their designs.
2. Celebrity Collaborations - Collaborating with popular anime franchises, anime-inspired streetwear brands could create buzz through social media platforms and attract a wider consumer base.
3. Nostalgic Revivals - Reviving popular anime franchises from the past and incorporating them into modern streetwear design could target nostalgic consumers and attract a younger audience to the franchise.
Industry Implications
1. Fashion and Apparel - Fashion and apparel brands can take advantage of the growing demand for pop-culture collaborations and offer anime-inspired collections to target fans of the genre.
2. Entertainment - Entertainment franchises can partner with fashion brands and explore new revenue streams by offering limited-edition merchandise and streetwear collections based on their popular IPs.
3. Social Media - Social media platforms provide an opportunity for brands to create buzz and reach wider audiences by teasing limited edition merchandise and streetwear collections through their accounts.
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