100 Thieves Launches a Anime-Inspired JUJUTSU KAISEN Collection
Kanesa David — December 9, 2022 — Fashion
References: 100thieves & crunchyroll
The newest JUJUTSU KAISEN clothing line is a 15-piece capsule by lifestyle and entertainment company 100 Thieves. The collection features standouts such as the ‘JUJUTSU KAISEN Chore Coat’ in cotton canvas, the ‘JUJUTSU KAISEN Asym Jacket’ in nylon-bonded technical waterproof fabric, ‘the JUJUTSU KAISEN Work Pant’ and the ‘JUJUTSU KAISEN Pleated Sweatpant.’ Alongside these items, there is a selection of crewnecks, t-shirts, and hoodies in vibrant and subdued floral tones.
Crunchyroll and 100 Thieves’ JUJUTSU KAISEN range was purposefully created for consumers to share a common interest and build their individual style with well-produced clothing. The release harks back to 100 Thieves Founder and CEO Matthew "Nadeshot" Haag's longtime love of anime.
On December 8 at 12 PM PT, the 100 Thieves x JUJUTSU KAISEN collection will be released as a one-time drop, making it temporarily accessible online at 100thieves.com.
Image Credit: 100 Thieves
Crunchyroll and 100 Thieves’ JUJUTSU KAISEN range was purposefully created for consumers to share a common interest and build their individual style with well-produced clothing. The release harks back to 100 Thieves Founder and CEO Matthew "Nadeshot" Haag's longtime love of anime.
On December 8 at 12 PM PT, the 100 Thieves x JUJUTSU KAISEN collection will be released as a one-time drop, making it temporarily accessible online at 100thieves.com.
Image Credit: 100 Thieves
Trend Themes
1. Anime-inspired Fashion - The trend of integrating anime and Japanese pop culture into clothing lines presents opportunities for brands to appeal to younger, fashion-conscious consumers.
2. Limited-edition Drops - The trend of offering limited-edition collections in collaboration with pop culture IPs presents an opportunity for brands to generate buzz and drive sales through FOMO marketing tactics.
3. Streetwear Revival - The resurgence of streetwear culture, driven in part by collaborations with popular anime and manga franchises, presents an opportunity for fashion brands to leverage this trend to attract younger consumers with an eye for unique designs and limited-edition items.
Industry Implications
1. Fashion - Fashion brands can introduce anime-inspired clothing lines to attract younger, fashion-conscious consumers and tap into the growing trend of integrating Japanese pop culture into fashion.
2. Entertainment - Collaborations between fashion brands and popular anime and manga franchises can help promote these franchises to a broader audience and increase brand awareness and fan engagement.
3. E-commerce - E-commerce platforms can leverage the trend of limited-edition drops to drive sales and create a sense of urgency among online shoppers through FOMO marketing tactics.
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