Levi's Launches a Special Princess Mononoke Collection
Amy Duong — July 27, 2023 — Pop Culture
References: levi & highsnobiety
Levi's presents a new Princess Mononoke collection that celebrates the iconic animated film by Studio Ghibli. The Japanese film is the direct inspiration behind the painted visuals that adorn the new fashion capsule. The silhouettes include the iconic denim trucker jackets, bags, and 501 jeans -- these are detailed with lush visuals of the native forest from the film. Elsewhere, the overalls and collarless work coats are detailed with paintings of the Forest Spirit and Kodama.
Some familiar faces include Prince Ashitaka and Princess Mononoke, wearing her iconic red masks. They are seen adorning the selection of graphic tees, hoodies, and much more. Chief Product Officer at Levi Strauss & Co explains that “Over 25 years after its release, Princess Mononoke continues to resonate deeply with audiences across the globe as an animated icon. “It was a joy to collaborate with Studio Ghibli and create such a beautiful collection that pays tribute to this compelling, artistic masterpiece.”
Image Credit: Levi's
Some familiar faces include Prince Ashitaka and Princess Mononoke, wearing her iconic red masks. They are seen adorning the selection of graphic tees, hoodies, and much more. Chief Product Officer at Levi Strauss & Co explains that “Over 25 years after its release, Princess Mononoke continues to resonate deeply with audiences across the globe as an animated icon. “It was a joy to collaborate with Studio Ghibli and create such a beautiful collection that pays tribute to this compelling, artistic masterpiece.”
Image Credit: Levi's
Trend Themes
1. Whimsical Fashion - Levi's launches a special Princess Mononoke collection that celebrates the iconic film with whimsical visuals on denim trucker jackets, bags, and jeans.
2. Animated Film-inspired Fashion - Levi's collaborates with Studio Ghibli to create a collection inspired by Princess Mononoke, featuring painted visuals of the native forest and characters like Ashitaka and Princess Mononoke on graphic tees and hoodies.
3. Fashion Capsule Collections - Levi's releases a limited-edition Princess Mononoke collection that includes overalls and collarless work coats detailed with paintings of the Forest Spirit and Kodama, appealing to fans of the animated film and collectors alike.
Industry Implications
1. Fashion Retail - Levi's partnership with Studio Ghibli to create a Princess Mononoke fashion collection presents an opportunity for fashion retailers to tap into the fan base of iconic animated films.
2. Film Merchandise - The release of the Princess Mononoke collection by Levi's offers an opportunity for film merchandise companies to create collaborations that bring beloved animated characters and motifs to fashion apparel and accessories.
3. Limited-edition Collectibles - The special Princess Mononoke collection by Levi's, featuring unique painted visuals on denim and other garments, opens up a market for limited-edition collectibles, appealing to fans and collectors looking for exclusive fashion pieces.
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