Although circus acts are fun, they often involve animal cruelty, which is why PETA's Saddest Show on Earth ad campaign has been created. Targeting one act in particular, the Ringling Bros. and Barnum & Bailey Circus, these print ads show that it isn't all sunshine and daisies when it comes to these amazing tricks.
Instead, the Saddest Show on Earth ad campaign shows that behind the scenes and in between gigs, the animals that give spectators so much joy actually endure a lot of pain and suffering to do so. I suggest you watch 'Water for Elephants' to get a taste of the torture some animals are put through.
The Saddest Show on Earth ad campaign was conceived by Y&R.
Stats for Circus Abuse Campaigns
Trending: Older & Mild
Research: 3,318 clicks in 251 w
Interest: 1.4 minutes
Concept: Saddest Show On Earth
Related: 47 examples / 36 photos
Segment: Neutral, 12-55
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