Superstar

The Sacana Hot Sauce Campaign Shows How Irresistible the Condiment Is

By: Meghan Young - Published: Feb 21, 2014 • References: yr and adeevee
Consorting with the devil has never been hotter or more delicious thanks to the Sacana Hot Sauce. As its recent ad campaign shows, a person will not only find this hellish creature utterly irresistible with the help of this spicy condiment, it also shows that racy imagery with a fantastical edge will capture people's attention immediately. Although very appropriate for the product being promoted, it would still be eye-catching for ice cubes.

The Sacana Hot Sauce ad campaign was conceived and executed by the Young & Rubicam ad agency based in Lisbon, Portugal. It was art directed by Pedro Ferreira and Quin√° with creative direction by Judite Mota. The fiery image was shot by photographer Sergio Rosario and illustrated by Rawr Studios. Overall, the Sacana Hot Sauce ad campaign will heat up people's day.