The Sa Acao Solidarity Movement Ads Feature the Art of Lorenzo Duran

By: Meghan Young - Published: Jan 27, 2012 • References: pazbr & ibelieveinadv
The Sa Acao Solidarity Movement ad campaign features the talented work of artist Lorenzo Duran. His cutaway leaf art offers a beautiful way to encourage people to appreciate nature and act more kindly towards it.

Conceived by Sao Paolo-based ad agency Paz Comunicação Estratégica, the Sa Acao Solidarity Movement ad campaign shows through these unique art pieces that leaves are "much more than trees." They are even more than potential canvasses. They are works of art in and of themselves. With this in mind, the ad campaign urges people to "preserve" this foliage. Deforestation does more than damage the ecosystem, it destroys natural forms of art.

The Sa Acao Solidarity Movement ad campaign was art directed by Marcelo Maciel. Stats for Cutaway Leaf Campaigns Trending: Older & Average
Research: 3,132 clicks in 225 w
Interest: 2.5 minutes
Concept: Sa Acao Solidarity Movement
Related: 38 examples / 29 photos
Segment: Neutral, 12-55
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