You can see a handful of images from Ryan McGinley's 'Moonmilk' exhibition in the gallery above. Although the models are all nude, the shoot as a whole is very tastefully done. The first five images are my favorites from the bunch.
Implications - This controversial pattern is part of a movement that adds an element of danger to campaigns and products to excite consumers. This is an excellent way to garner attention in a unique way that also spurs media attention. Businesses can benefit by marketing themselves or their products with these shock tactics.