The FlipBand Rubber Bracelet Doesn't Use Data to Get You On Track

By: Alyson Wyers - Jan 12, 2015
References: deptofmotivation & springwise
Instead of using technology and accompanying apps to motivate you to reach your fitness goals, this simple rubber bracelet goes back to basics. The 'tech-free wearable' is designed to motivate wearers to keep their new year's resolutions. Created by Victor Mathieux, the FlipBand is a visual reminder of a daily goal.

Similar in style to the charity-endorsing rubber bracelet, the FlipBand is reversible so once the daily achievement has been met, you can turn it over to show a green side with an encouraging check mark. The wristband uses behavioral science principles. Instead of relying on technology or tying a string around your finger, this product helps you obtain your objectives when it comes to everyday tasks.