Reversible designs double the style, functionality and best of all, the value of products. For example, the Nico Gerad Pinnacle watch has a regular pinnacle face, while boasting an Apple Smartwatch inside that makes it much more enticing than a regular old watch. Similarly, the Zoox Level 4 concept car that can drive in either direction appeals more to people than a standard car that must difficultly reverse out of tricky spots.
The potential for something to be multi-functional definitely impacts a consumer's purchasing decision. Whether the product is reversible in appearance, like psychedelic bucket hats, or in functionality, like reversible sticky notes that last twice as long -- its duality increases its value.
With the effect this can have on sales, reversible designs that can transform a product's single use into two should be looked at closely when brands create new ideas.
Reversible Concept Cars
Whole Brain Notebooks
Romantic Disney Bedding
Reversible Galactic Hoodies
Upcycled Scarf Dresses
From Reversible Concept Cars to Sleek Reversible Smartwatches
Aug 19, 2015By: Cadhla Gray -