Superstar

Rosetta Stone Holiday Campaign Wants You to Give the Gift of Language

By: Katherine Vong - Published: Nov 28, 2011 • References: rosettastone and thedrum
If you're unsure of what to get your loved one this holiday season, perhaps the Rosetta Stone holiday campaign will inspire you to give the gift of language.

Rosetta Stone, a language-learning software brand proven to help people learn foreign languages quickly and easily, will be launching a pan-European campaign to encourage consumers to give its language software as a gift this holiday season. The campaign was created by MBA and centers on the notion that "language can change a person." Indeed, one of the print ads shows a woman popping out of a gift box with the accompanying tagline,"Let her unwrap a new her. Give the gift of language."

The Rosetta Stone holiday campaign will be released across Europe, run for five weeks and comprise both indoor and outdoor digital adverts, says The Drum.

Managing partner for MBA James Middlehurst had this to say about the new Rosetta Stone holiday campaign: "We have executed a creative strategy that celebrates how learning a new language unleashes a confidence and a new side to a person that has previously been hidden."