A & W Restaurants Advertised Its Root Beer Mugs with a Retro Ad

By: Riley von Niessen - Aug 5, 2016
References: youtube & adweek
A & W Restaurants joined with advertising agency Cornett and InStyle TV to create a purposely dated infomercial that promotes its Root Beer mugs.

Although the ad was meant to be humorous, it also manages to be incredibly accurate -- containing a heartfelt music track and low-quality definition that makes it look like it was filmed in the 1980s. It also bolsters additional uses for the Root Beer mugs with a hint of satire, with the infomercial's narrator telling viewers that they use it to hold straws on the counter or put their favorite A & W snacks in the Root Beer mugs to enjoy -- offering the brand's cheese curds and corn dog nuggets as examples.

The company's bear mascot makes a debut to depicts this, who is shown in its iconic orange sweater and hat while lounging on a couch as it rubs its belly.