A&W Creates O-Fish-ial Jewelry from Favorites on the Menu
References: awrestaurants & designtaxi
A&W prepares for Valentine's Day coming up with the O-Fish-ial Cod collection of jewelry. The new route is unique as the QSR created a real diamond ring from the Quarter Pound Cod sandwiches and other gems are inspired by the series of food as well. The sandwiches turn into a captivating orange diamond and in addition to this, Rooty's Mug Club members will be offered a Buy One, Get One sandwich offer. The Atlantic cod is wild caught and known to have aphrodisiac elements. It is paired with tartar sauce and pickled in a brioche bun and will be available until April 14th. Senior Director of Marketing at A&W, Liz Bazner states, “A diamond is forever. So while A&W’s new Quarter Pound Cod Sandwich might only be available for a limited time, our exclusive ring will serve as a fin-tastic reminder of when you first hooked your sweetheart."
Image Credit: A&W
Image Credit: A&W
Trend Themes
1. QSR Jewelry - A&W creates a collection of premium jewelry inspired by their fast food menu, including a captivating orange diamond ring made from their Quarter Pound Cod sandwiches.
2. Fast Food-inspired Jewelry - A&W introduces a unique line of jewelry that turns their popular fast food items into fashionable accessories, with gems inspired by their menu offerings.
3. Food-inspired Premium Jewelry - A&W taps into the trend of food-inspired fashion by releasing a collection of premium jewelry made from their menu items, with the highlight being a real diamond ring made from their Quarter Pound Cod sandwiches.
Industry Implications
1. Quick Service Restaurants (QSR) - The QSR industry has an opportunity to explore the creation and promotion of premium jewelry collections inspired by their fast food offerings, attracting loyal customers and creating a unique brand experience.
2. Fashion and Accessories - The fashion and accessories industry can find disruptive innovation opportunities by collaborating with food brands to create jewelry lines that infuse popular menu items into stylish and trendy accessories.
3. Food Retail and Dining - Food retailers and dining establishments have the chance to tap into the growing trend of food-inspired fashion by creating their own premium jewelry lines, allowing customers to showcase their love for their favorite food items in a unique and stylish way.
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