GameSquare and Mastercard Tackle Deforestation with a New Game
Kanesa David — February 8, 2024 — Tech
References: gamesquare & esportsinsider
GameSquare is teaming up with Mastercard to launch a custom Fortnite experience that raises awareness about deforestation. Utilizing GameSquare’s Moonlight Studios, the 'Restore the Forest Speedrun' challenges players to generate trees while playing the exciting and immersive title.
Twitch streamers Masayoshi, Maya, and ImDontai will promote the game, helping consumers take advantage of the environmental perks. This initiative aligns with Mastercard’s Priceless Planet Coalition to restore 100 million trees, contributing to a greener future. This collaboration reflects Mastercard's commitment to environmental sustainability, alongside eco-focused partnerships with Lyft, SiriusXM, and artist SZA for its GRAMMY Awards campaign.
"It takes more than one person or one company to create scaled impact for the planet. We are merging passion and purpose in a way that, through a major cultural event, rallies people to come together to create collective action for the planet," said Rustom Dastoor, EVP of Marketing and Communications at Mastercard North America.
Image Credit: GameSquare
Twitch streamers Masayoshi, Maya, and ImDontai will promote the game, helping consumers take advantage of the environmental perks. This initiative aligns with Mastercard’s Priceless Planet Coalition to restore 100 million trees, contributing to a greener future. This collaboration reflects Mastercard's commitment to environmental sustainability, alongside eco-focused partnerships with Lyft, SiriusXM, and artist SZA for its GRAMMY Awards campaign.
"It takes more than one person or one company to create scaled impact for the planet. We are merging passion and purpose in a way that, through a major cultural event, rallies people to come together to create collective action for the planet," said Rustom Dastoor, EVP of Marketing and Communications at Mastercard North America.
Image Credit: GameSquare
Trend Themes
1. Custom Environmental Games - GameSquare and Mastercard are launching a custom Fortnite experience that raises awareness about deforestation, providing an opportunity for brands to create games that promote environmental causes.
2. Eco-focused Brand Partnerships - Mastercard's collaboration with GameSquare reflects a trend of eco-focused partnerships in various industries, allowing brands to align with environmental sustainability initiatives.
3. Gamified Environmental Activism - The 'Restore the Forest Speedrun' game challenges players to generate trees while playing, demonstrating a trend of gamified activism that engages users in environmental causes.
Industry Implications
1. Gaming - The partnership between GameSquare and Mastercard in creating an environmental game highlights the potential for innovation and collaboration within the gaming industry.
2. Financial Services - Mastercard's commitment to environmental sustainability and its coalition to restore trees showcases the growing importance of sustainable initiatives within the financial services industry.
3. Entertainment - The collaboration between GameSquare, Mastercard, and Twitch streamers demonstrates the merging of gaming, entertainment, and environmental activism, presenting new opportunities for engagement within the entertainment industry.
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