Now TV's Rooftop Patio Shares a Clothes-Free, Contract-Free Experience
Laura McQuarrie — August 12, 2016 — Naughty
References: nowtv & eventmagazine
Now TV recently opened a nudist rooftop patio with a view of Parliament Square in Westminster, London in order to advertise the launch of 'Now TV Combo.'
Now TV Combo is a new package that makes it possible for consumers to access quality TV, broadband and calls without being bound to a contract. To attract attention to this new service, Gidon Katz, the managing director of Now TV notes: "We’re going to keep breaking away from traditional conventions; firstly contracts, and now clothes, with the Now TV nudist terrace." The unconventional rooftop patio includes areas to bathe in the sun, a bar, as well as trampoline and swing-ball stations.
This activation perfectly coincides with record-breaking summer temperatures, as well as nudist restaurants in major cities like London, New York and Tokyo that have been making headlines as of late.
Now TV Combo is a new package that makes it possible for consumers to access quality TV, broadband and calls without being bound to a contract. To attract attention to this new service, Gidon Katz, the managing director of Now TV notes: "We’re going to keep breaking away from traditional conventions; firstly contracts, and now clothes, with the Now TV nudist terrace." The unconventional rooftop patio includes areas to bathe in the sun, a bar, as well as trampoline and swing-ball stations.
This activation perfectly coincides with record-breaking summer temperatures, as well as nudist restaurants in major cities like London, New York and Tokyo that have been making headlines as of late.
Trend Themes
1. Clothes-free Advertising - Opportunity for companies to utilize nude marketing tactics to generate buzz and stand out from competitors.
2. Contract-free Services - Disruptive innovation opportunity for companies to offer services without requiring consumers to be bound to contractual agreements.
3. Nudist-themed Entertainment - Opportunity for companies to create unique and unconventional entertainment experiences that cater to the growing interest in nudist activities.
Industry Implications
1. TV and Streaming Services - Companies in this industry can offer innovative packages that allow consumers to access quality TV, broadband, and calls without having to sign a contract.
2. Hospitality and Entertainment - Opportunity for companies to create nudist-themed entertainment experiences that offer a unique and memorable experience for consumers.
3. Advertising and Marketing - Companies can explore unconventional marketing tactics, such as nude advertising, to generate buzz around their products or services.
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