Rogers' 'Roam Like Home' Campaign Spotlights International Coverage

By: Laura McQuarrie - Aug 20, 2016
References: rogers & marketingmag
'Roam Like Home' is a new campaign from wireless provider Rogers that emphasizes its far-reaching international coverage plans.

The focus of the campaign is centered around international mountain guide Michael Horst, who is a real customer and an avid adventurer who often works abroad. Roam Like Home follows Horst on a journey to the top of the French Alps, where he makes a seamless video call back to his family in Squamish, British Columbia. Rogers reports that the call between Horst and his family was filmed using Horst's own camera without the use of a green screen.

As of late, Rogers has been using more real customers in its advertisements as part of new marketing efforts to better connect with consumers in an authentic way.