Irish Authorities Launch a Road Safety Campaign Aimed at Texting

By: Jonathon Brown - Published: Jan 13, 2013 • References: & ibelieveinadv
Texting and driving continues to be a cause for concern on the roads of Ireland, which is why the authorities have launched a road safety campaign focused on this dangerous habit.

This ad shows two rounded arms holding a cell phone. The image created is one that looks similar to a steering wheel and subtly alludes to texting while driving.

Authorities are taking aim at this problem because texting while driving can often leave drivers more focused on texting a message to a friend than watching the traffic around them. The ad includes a startling statistic: "Your mobile makes you four times more likely to crash."

The creative director for this road safety campaign print ad is Dylan Cotter. The art director is Catherine Lennon. Stats for Cellular Steering Wheel Ads Trending: Older & Chilly
Research: 960 clicks in 174 w
Interest: 0.8 minutes
Concept: Road Safety Campaign
Related: 65 examples / 50 photos
Segment: Neutral, 18-55
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