These Richard Smith Promotions are Juvenile and Effective

By: Josh Triantafilou - Published: • References: behance.net and advertisingserved
Richard Smith works in visual communication, branding and creative direction. Currently working in New York City, he co-founded the London-based design studio Area and established the The Extent or Measure of a Surface Inc. in 2001.

Often, one can infer the quality of someone's work by who they work for and with. In Smith's case, he is in fine company. His clients include Cadbury Schweppes, Mandarin Oriental Hotels, John Galliano, De Beers, AR Media, Depeche Mode, American Express, Surface Magazine, Citibank, the World Gold Council and Peterson Milla Hooks and Exxon Mobile.

The advertisements featured here promote the Alexander McQueen Fashion line by cleverly using dolls rather than models to capture one's attention. Once one is looking at the page, it is difficult to ignore the Alexander McQueen label.