Richard Branson will very soon serve as a flight attendant on Air Asia after losing a bet with his pal Tony Fernandes, Air Asia's CEO, over F1 race.
Hilariously, Branson will be decked out in a stewardess outfit as well. He will be seen wearing high heels and makeup and will be cleaning the bathrooms on Air Asia's flight between London Stansted and Kuala Lumpur on February 21, 2011.
Implications - Though celebrity idolism persists in today's society, celebrities themselves still insist on wearing their good-humored, humble sides with pride. Ironically, silly stunts such as these will only strengthen celebrity adoration, as they remind consumers that celebrities are only human, and are easier to relate to than perceived. Essentially, a celebrity's ability to laugh at themselves is an asset and a rather savvy PR move.
Why This Trend Is Growing
- Celebrity Adoration
- Celebrity stunts and acts of humility strengthen consumer adoration and provide opportunities for savvy PR moves.
- Humanizing Celebrities
- Silly stunts like Richard Branson serving as a flight attendant remind consumers that celebrities are human, helping to create relatability.
- Celebrity Idolism
- The persistence of celebrity idolism in society provides a continued platform for celebrities to engage with fans through humorous and relatable acts.
Industries Being Reshaped
- Entertainment
- The entertainment industry can capitalize on celebrity adoration by creating opportunities for celebrities to engage with fans in relatable ways.
- Public Relations
- Public relations professionals can leverage the trend of humanizing celebrities to create positive brand associations and highlight their clients' relatability.
- Airline
- Airlines can take advantage of the celebrity idolism trend by partnering with famous individuals to create unique and engaging experiences for passengers.
