The Ribena Raspberry & Rhubarb Squash Drink is Special Edition
Michael Hemsworth — July 28, 2020 — Marketing
References: ribena & talkingretail
The Ribena Raspberry & Rhubarb squash drink is a new refreshment from the brand that is positioned to offer consumers a summery beverage to enjoy in the warm weather. The drink is being launched at the end of July and will come in cases of six in the wholesale retail sector for shoppers to pick up. The beverage is hoped to help offer consumers a new option to enjoy when looking for a tasty way to maintain hydration from home.
Head of Brand for Ribena at Lucozade Ribena Suntory Charlotte Flook spoke on the new Ribena Raspberry & Rhubarb squash drink saying, "Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavor and Ribena Raspberry & Rhubarb is set to do just that.”
Head of Brand for Ribena at Lucozade Ribena Suntory Charlotte Flook spoke on the new Ribena Raspberry & Rhubarb squash drink saying, "Squash has been a real hit within independent retail this year as consumers look for tasty ways to stay hydrated at home. We wanted to give convenience retailers the opportunity to attract and retain even more shoppers with a brand-new great-tasting flavor and Ribena Raspberry & Rhubarb is set to do just that.”
Trend Themes
1. Flavored Squash Drinks - There is a growing demand for new and refreshing flavored squash drinks that provide tasty ways of staying hydrated at home.
2. Summer Beverages - As summertime temperatures rise, there is an increasing trend for new beverage options to help consumers battle the heat while staying hydrated.
3. Wholesale Retail Refreshments - More and more consumers are opting to purchase their beverages in bulk from wholesale retailers for convenience and cost-effectiveness.
Industry Implications
1. Beverage Industry - Beverage companies have the opportunity to innovate new and exciting flavors of squash drinks to meet the growing demand for refreshing and tasty beverages.
2. Retail Industry - Retailers can capitalize on the popularity of squash drinks by offering flavored squash drinks in their stores and attracting new customers.
3. Wholesale Industry - Wholesalers can stock up on the latest summer-themed beverages like Ribena Raspberry & Rhubarb squash drink to entice consumers and increase sales.
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