Chando’s Retail Window Display Recreates a Stylish Woman's Apartment

By: Laura McQuarrie - Sep 25, 2015
References: designoverlay &
In order to promote its Brightening Essence, Chando created an unusual retail window display in Hong Hong that was styled like an apartment. Since storytelling is one of the most effective ways to sell a product, this unique display succeeds quite well at it.

With over 100 square meters of space to use for advertising outside of the Nanjing shopping mall, Chando sets the scene for a woman who lives in a contemporary loft.

While this could have been interesting enough on its own, Chando took the display a step further by incorporating a soundtrack and a number of digital screens. These five screens were arranged through the space and projected the image of a women going about her morning by waking up and moving through her apartment. Naturally, applying Chando's Brightening Essence is part of her daily routine.