This Technology Helps Businesses Track Pedestrian and Vehicle Traffic

By: Katherine Pendrill - Jun 24, 2015
References: placemeter & techcrunch
'Placemeter' is a new type of technology that uses computer vision to track retail traffic. The technology is intended for urban businesses that want to track the number of people and cars passing by their businesses.

To use the Placemeter technology, businesses must pay a monthly fee to the company. They can then purchase a Placemeter camera or use their own IP cameras to monitor a specific measurement point of their choosing. These cameras are then synced to Placemeter’s cloud backend, which uses computer vision technology and a series of smart sensors to track the number of pedestrians and vehicles passing by the cameras.

While the retail traffic tracking technology is still in its beta stage of testing, the company is already collecting data in New York, Philadelphia, Boston, Montreal and Tokyo.