TRO Hosted an Interactive Sweets Shop at the Retail Design Expo

By: Rebecca Byers - Mar 10, 2016
References: tro & eventmagazine
This interactive kiosk was hosted by experiential marketing agency TRO at the 2016 Retail Design Expo as a means of announcing their expansion into retail. The new division, which will be called TRO Retail, will bring the same experience-focused innovation strategy into the retail space.

The interactive TRO kiosk at the 2016 Retail Design Expo aimed to showcase how the brand can innovate around almost any product or service to create a meaningful retail experience that will succeed in engaging and educating shoppers in an organic, natural way.

Taking place this year in Olympia, London, the Retail Design Expo is an annual European trade show gathering centered on the evolution of the shopping experience in relation to design, technology and branding.