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Piper & Sons Retail Brand Identity is Elegant and Dreamy

By: Farida Helmy - Published: Apr 3, 2014 • References: anagrama and thedsgnblog
Wanting a retail brand identity that is representative of itsclothes, Piper & Sons went for a look that highlighted their sophisticated, cool, contemporary and exquisite craftsmanship style.

Piper & Sons sought the help of creative brand firm Anagrama to create the perfect retail brand identity for them -- and Anagrama delivered.

"Drawing inspiration from nature, fantasy and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters," says the design team at Anagrama.

The end result is a mix of contemporary, youthful and elegant identities that blend well together. The whimsy and warm hand-crafted fox illustration pulls it all together.