Piper & Sons Retail Brand Identity is Elegant and Dreamy

By: Farida Helmy - Published: Apr 3, 2014 • References: anagrama & thedsgnblog
Wanting a retail brand identity that is representative of itsclothes, Piper & Sons went for a look that highlighted their sophisticated, cool, contemporary and exquisite craftsmanship style.

Piper & Sons sought the help of creative brand firm Anagrama to create the perfect retail brand identity for them -- and Anagrama delivered.

"Drawing inspiration from nature, fantasy and the youthful innocence of children, our proposal consists of a mature logotype that communicates the brand’s premium value and a whimsical jumping fox reminiscent of typical children’s fairy tale characters," says the design team at Anagrama.

The end result is a mix of contemporary, youthful and elegant identities that blend well together. The whimsy and warm hand-crafted fox illustration pulls it all together. Stats for Whimsical Youthful Retail Branding Trending: Older & Average
Research: 2,744 clicks in 112 w
Interest: 1.8 minutes
Concept: Retail Brand Identity
Related: 91 examples / 70 photos
Segment: Females, 12-35
Comparison Set: 33 similar articles, including: authentic italian pasta branding, sleek hipster bar branding, and vibrant gourmet coffee branding.